Hi there!
I'm Shuo Xie.
I’ve led cross-cultural campaigns and product launches(mobile games) globally. — from NBA Infinite at Tencent Americas to digital strategy for NBA stars like Jalen Brunson, Luka Doncic, Devin Booker and the New York Knicks.
I also represented the Phoenix Suns at ComplexCon Hong Kong, working with global partners and local talent to deliver an impactful brand presence.
I'm a multilingual digital strategist with dual Master’s degrees in HCI and Sport Management from the University of Michigan, and a Bachelor’s from Waseda University in Japan. 🇨🇳🇺🇸🇯🇵
In my role as Product/Project Management Coordinator for 'NBA Infinite' at Tencent Americas/Level Infinite, IEGG department. I supported the product manager through various stages of the game development cycle and the worldwide publication.
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We recognize that mental health is often neglected and being affecting physical well beings. The World Health Organization reports that many mental health conditions are not treated. Our goal is to create a digital tool that enables young adults to identify and manage early signs of mental and physical health challenges.
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During my internship at SECA Worldwide, I worked with our client Caterpillar (China) and was responsible for the client's marketing and promotion in the sports field. Specifically, I was responsible for collecting intelligence and information, improving communication, and client's brand exposure and analyzing the data during the marketing phase.
Sample of my work.
The project was the development of a "personal interest" website using front-end programming languages including HTML, CSS and JavaScript.
Sample of my work.
The study aims to gain insight into the performance of the Chinese team and the key factors behind it through the analysis of big data from the Olympics.
Sample of my work.